Introduction Picture the year 1994. Inside a cramped, drafty garage in Seattle, Washington, a man is sitting at a desk he literally constructed out of a wooden door. He is selling a modest selection of books over a nascent, clunky version of the internet. If you looked at that humble, almost comical scene, it would be impossible to predict that you were staring at the genesis of a trillion-dollar empire. Today, Amazon is the global "Everything Store," a digital behemoth that