The Real Reasons Behind Its Explosive Success From Simple Soaps to a Cultural Icon Walk into a Bath & Body Works  store and something happens almost instantly. Before you even touch a product, you feel  something. The scent hits you first—warm, sweet, comforting, familiar. It pulls memories out of you. Holidays. Home. Calm moments. Happy distractions. This reaction is not accidental. It is the result of decades of deliberate brand building that turned ordinary products like s