The More You Serve The Richer You Will Be

If there is one thing that you can learn from the young billionaires who got so rich in less than 10 years, it is their ability to serve as many people as possible. There will be many books and websites that will explain how each billionaire became so rich.
  • Is it strategy?
  • Is it great business acumen?
  • Is it great marketing?
  • Is it a great product?
  • Is it great vision and leadership?

It may be true. All great business people have great qualities.

But it still does not explain why some smart people end up only as millionaires but not billionaires. Are they less smart? No, definitely not. The real answer is their business model does not allow them to leverage the power of many.

"The great secret to becoming super rich is the ability to serve as many people as possible"

The Numbers Prove This Truth

  • Why is Bill Gates the richest man in the world? Does the fact 1.6 Billion computers have used Microsoft Windows as its operating system tell you something?
  • Facebook now reaches more than 1.5 Billion people. If each user is worth $1 each year to Mark Zuckerberg, does that explain to you why he is so rich?
  • WhatsApp reaches to more than 1 Billion people. Its founder Jan Koum is a multi billionaire many times over.

McDonalds Serves 68 Million People A Day 

With a market capitalization of $115 Billion and 36,000 restaurants in 100 countries​, McDonalds is the biggest and richest fast food chain in the world in terms of revenue.

​How in the world did McDonalds reach such a big market cap? Just pop into one of your local McDonalds and observe. Tons of people lining up just to purchase a burger. Would they grow so big if they only have 10 customers an hour? Definitely no.

There is power in numbers.

McDonalds is a proof that the more people you serve, the richer you will become.

Google Performs More Than 1 Trillion Searches A Year

How many people does Google serve a day?

Its hard to measure the amount of people Google serve but we can get an idea of how many people Google reaches by the number of searches on Google in a single day and in a year.

If you have the time, hop on to Internet Live Stats’s Google Search Statistics Page. This site gives you a very visual representation of what is happening every day. The numbers keep on running just like the Debt of the United States which you can see on some websites.

When you open the webpage, you will probably see hundreds of millions of searches that have already been performed. When I opened it, it was about 1.9 Billion searches in a day.

According to Internet Live Stats, Google has:
  • 40,000 searches per second
  • Which translates to 3.5 Billion searches per day
  • Which translates to 1.2 Trillion searches per year

40,000 is old statistic I guess. Because when I click on the how many searches per second link, it came out to 54,239 per second. Naturally, the amount of searches per day will be more than 3.5 Billion which will eventually translate to more than 1.2 Trillion searches per year.

The Growth Rate chart on the same page gives an interesting view of how far Google has come since 1999.
  • In 2001, there were about 27 Billion searches
  • In 2004, there were about 86 Billion searches
  • In 2007, there were about 372 Billion searches
  • In 2010, there were about 998 Billion searches
  • In 2012, there were about 1.2 Trillion searches

There is no doubt that Google is serving more and more people each day.

How much does Google earn?

According to the Google Key Statistics page on Yahoo Finance:
  • The trailing 12 months revenue is $77.99 Billion
  • The trailing 12 months net income is $17.04 Billion

The revenue and income comes from all the subsidiaries that Google owns which include YouTube. But the point I want to make is this:

“The more people you serve, the more profits you will earn”.

At this point, I just want to tell you a story about Larry Page, the co-founder of Google. One day, an executive at Google was pitching an idea to create a product that will help people to find the right offline store.

After hearing the idea, Page said “No”. “We build products that leverage technology to solve huge problems for hundreds of millions of people”.

That is the kind of vision that makes people like Larry Page and his co-founder Sergey Brin a billionaire. By solving huge problems for hundreds of millions of people, Page is essentially serving lots of people.

A Billion Customers Who Pay You $1 A Year, Or 100 Customers Who Pay You $ 1 Million A Year?

There is power in the numbers.

I mean the amount of people not the figures on a balance sheet. If I were to ask you this question, would you like to have a billion customers who pay you $1 a year or 100 customers who pay you $1 million a year?

Its pretty obvious which one you would want.

Just by increasing the payment by $1 from $1 to $2, you double the amount of income you receive because one billion people will find it easier to pay you and additional $1 per year. If you have chosen the second option of having 100 customers, you would find your customer base eroding if you start charging them $2 Million. On the other hand, adding $1 to $1 Million will be insignificant to your bottom line because you only have 100 customers.

That is the power of numbers!

Previous Lesson: Why You Need To Start A Business If You Want To Be Rich
References​

​McDonalds Serves 68 Million People A Day ​
​Google Performs More Than 1 Trillion Searches A Year